--- title: Core Values description: What core values are, why most company values fail to drive behavior, and how to write values that actually shape decisions and recognition. --- [![Corporate Traditions Employee Gifting](https://blog.corporatetraditions.com/hubfs/CT_FullColor_Horizontal-TM-2.png)](https://www.corporatetraditions.com) - Programs ### [Gift Card+™ 500+ gift cards to choose from. Redeemable in 70+ countries. Zero fees, contracts, or minimums.](https://www.corporatetraditions.com/gift-card-plus) ### [GiftYouPick™ Millions of physical gifts shipped right to employees' doors. No contracts or monthly fees.](https://www.corporatetraditions.com/gift-you-pick) ### [Turkey & Grocery Vouchers Gift vouchers redeemable for turkeys, hams, or groceries. 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Redeem it here.](https://app.corporatetraditions.com/redeem) ### [Check Balance See the balance on your code.](https://app.corporatetraditions.com/balance) [SIGN IN](https://app.corporatetraditions.com/login) [GET A DEMO](https://www.corporatetraditions.com/demo) # Core Values --- Quick Definition **Core values** are the principles a company says it stands for — the standards that guide decisions, hiring, culture, and recognition. Strong core values are specific enough to distinguish good and bad choices in a real situation; weak values are generic platitudes that everyone agrees with and nobody changes behavior over. 📖 In This Article 1. [What Are Core Values?](https://blog.corporatetraditions.com/glossary/core-values#what-is) 2. [Why Core Values Matter](https://blog.corporatetraditions.com/glossary/core-values#why-it-matters) 3. [What Makes Values Strong or Weak](https://blog.corporatetraditions.com/glossary/core-values#good-vs-bad) 4. [How to Build and Use Core Values](https://blog.corporatetraditions.com/glossary/core-values#how-to) 5. [Common Challenges](https://blog.corporatetraditions.com/glossary/core-values#challenges) 6. [Frequently Asked Questions](https://blog.corporatetraditions.com/glossary/core-values#faqs) ## What Are Core Values? Core values are the principles a company holds itself to. They're meant to guide decisions in tradeoff moments, shape hiring and firing, define culture, and anchor recognition. Strong values are usually four to seven in number, written in concrete language, and expressed in observable behaviors. Values are the foundation underneath [company culture](https://blog.corporatetraditions.com/glossary/company-culture) and [strategic recognition](https://blog.corporatetraditions.com/glossary/strategic-recognition). They're also where culture work most often goes wrong — values that look fine on a wall poster but mean nothing in practice produce more cynicism than no values at all. ## Why Core Values Matter Values do two specific things when they work. First, they make tradeoff decisions easier — when a customer demand conflicts with an internal commitment, the values are supposed to tell you which way to go. Second, they create shared standards employees can hold each other to without it feeling political. Values also make recognition more durable. Recognition tied to a value reinforces both the behavior and the value at once; recognition without values reinforces only the moment. Over thousands of recognition events, the difference shows up as stronger or weaker culture. ## What Makes Values Strong or Weak Weak values are generic. 'Integrity,' 'innovation,' 'teamwork,' 'excellence' — every company on earth could claim them. Generic values fail because they don't help anyone make a hard choice. Two reasonable people both pursuing 'excellence' can disagree completely about the right path. Strong values are specific and sometimes uncomfortable. They name something the company chooses over an alternative — 'we choose long-term over short-term,' 'we ship and learn, not plan and ship,' 'we take care of customers even when it costs us.' The specificity is what makes them useful in real moments. ## How to Build and Use Core Values 1. **Make them specific.** Each value should imply a tradeoff. If the opposite of the value sounds reasonable, you've said something useful. 2. **Tie behaviors to each value.** 'Customer obsession' is abstract. 'Read every customer escalation; respond within four hours' is concrete. 3. **Use them in hiring.** Define interview questions that test for each value. If you can't test for it, the value isn't operational. 4. **Use them in firing.** Tolerating high performers who break values teaches the team that values are negotiable. Don't. 5. **Recognize against them.** Tag each piece of recognition with the value it reinforces. [Peer-to-peer recognition](https://blog.corporatetraditions.com/glossary/peer-to-peer-recognition) tied to values is one of the strongest culture-shaping practices available. 6. **Refresh deliberately.** Values don't change often, but they should be re-examined every few years. A value that no longer fits should be retired, not pretended-with. ## Common Challenges - **Generic values.** The most common failure mode. If every company could claim it, it's a platitude, not a value. - **Stated vs. lived gap.** When the value is 'transparency' and the practice is closed-door decisions, employees lose trust faster than the company gains it. - **Too many values.** Eight or ten values dilute focus. Four to seven is the practical range. - **Values without behaviors.** Abstract values stay abstract without concrete behaviors attached. - **One-time rollout.** A values launch event without ongoing reinforcement produces a poster, not a culture. ## Frequently Asked Questions ### What are core values? Core values are the principles a company says it stands for — the standards that guide decisions, hiring, culture, and recognition. Strong core values are specific enough to distinguish good and bad choices in real situations; weak values are generic platitudes that everyone agrees with and nobody changes behavior over. ### Why are core values important? Values make tradeoff decisions easier and create shared standards employees can hold each other to. They also make recognition more durable — recognition tied to a value reinforces both the behavior and the value at once. Over thousands of recognition events, the difference shows up as stronger or weaker culture. ### What makes a good core value? Specificity. Each value should imply a tradeoff — something the company chooses over a reasonable alternative. If the opposite of the value sounds equally reasonable, you've said something useful. If everyone could claim it, you've said a platitude. ### How many core values should a company have? Most strong frameworks land on four to seven values. Fewer than four leaves gaps; more than seven dilutes focus. The point is concentration — a small number of values employees can actually remember and apply. ### How do you make core values stick? Tie concrete behaviors to each value, test for them in hiring, hold the line in firing decisions, and recognize employees against them consistently. A values launch event without ongoing reinforcement produces a poster, not a culture. 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